Give Women Great Service
Women value being part of a community and will choose relationships over products every time. So before you start talking about products, make sure you've actually built the relationship. --Marie Swift
Women are accustomed to receiving good service—and to walking away from bad service. As experienced and sophisticated consumers of both goods and services, they know what a positive interchange should feel like, and that if one source doesn't provide it, another will. That means you have to pay close attention to the details that make for great service.
What does great service mean? It all boils down to the experience. Women value being part of a community and will choose relationships over products every time. So before you start talking about products, make sure you've actually built the relationship. Make sure you've spent enough time listening to make a genuine connection. And please, don't refer to working with women as a niche. If women control 51% of private wealth in the U.S., they are the mainstream. Give women the respect and service they deserve, and you will reap the benefits.
-Marie Swift in Beyond Mars and Venus
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