Call Potential Clients Personally—or Make It Seem Like You Do
Have the primary speaker at a seminar do a telephone broadcast to attendees the following day and leave messages on their answering machines thanking them for coming. --Cliff Robertson
Having an advisor call a prospective client directly can be effective—but time consuming. A slight variation on that approach can be surprisingly effective. Have the primary speaker at a seminar do a telephone broadcast to attendees the following day and leave messages on their answering machines thanking them for coming, Robertson suggested. "In the best one I ever heard, the guy recorded from his cell phone," he recalled. The crackle and buzz made it clear that the speaker was on a wireless call. Recipients were touched that the man cared enough to call from his cell.
-Cliff Robertson, founder of The Champions Group in Plano, Tex., in How to Follow Up Effectively after a Seminar
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