Send Thank You Notes to Journalists
Always take the opportunity to follow up. Many writers appreciate getting a clear, concise and on-point recap they can pull from directly for their article. --Marie Swift
Savvy advisors know that getting their name in print is one of the most important ways to boost their visibility and credibility. A few well-placed quotes in a national magazine and getting ink in local publications can make your phone ring. Client retention and strategic relationships with centers of influence both improve when you are highly visible within your community and niche markets...Here are some ways to ingratiate yourself and actively promote good relations.
-Be available. When a journalist calls you, make yourself extra available to help with useful information or to meet deadlines.
-Send a thank-you/recap email. Always take the opportunity to follow up. Many writers appreciate getting a clear, concise and on-point recap they can pull from directly for their article. Often, you can find something more to say that you wish you'd said in the initial interview.
-Marie Swift, marketing communications consultant and public relations coach, in 12 Media Don'ts
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