Use Social Media
Social media allows an individual who has the expertise and creativity to achieve recognition on a global scale. --Steve Rubel
There are benefits to attracting new clients by creating a platform using social media. "It allows an individual who has the expertise and creativity to achieve recognition on a global scale," says Steve Rubel, a senior vice president with New York public relations firm Edelman and creator of the blog MicroPersuasion.com, which covers new forms of communication. "That was once the domain of people who could afford a lot of marketing or public relations services. That still helps, but if you have the time and dedication, you can make a remarkable name for yourself." Putting your message out through various venues also has a cumulative effect on clients' ability to find you, says Rubel. Links back to your site can raise your search engine placement considerably.
-Steve Rubel, a senior vice president with New York public relations firm Edelman, in CyberSocializing: How Planners Are Making the Most of Social Media
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